Squid Game and CASETiFY logos surrounded by themed cases and accessories.

Brand Projects · Immersive Experience

Squid Game

CASETiFY

Campaign Launch

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CASETiFY built this campaign around the games, graphic symbols, and Young-hee doll from Squid Game. VORANAH’s house music and sound design follow small movements in the visuals, with musical and sound-effect cues timed closely to the picture.

Music and sound for CASETiFY CUBE, an immersive audiovisual experience.

My Part

  • Composer
  • Sound Designer
  • Producer
  • Mixer

Campaign Film

This campaign film uses a short edit of the music from the immersive experience.

Squid GameOfficial Video
Watch on YouTube

loose leaves

casetify sent over some stunning visuals

house music and effects built around the little movements

picture, music, and sound

i wanted them to feel like one thing

i was proud it was built on a korean show

the store’s giant young-hee doll needed a voice too

they couldn’t get the original voice for “무궁화 꽃이 피었습니다”

two friends recorded their daughters saying the line for me

i didn’t know which voice was whose

i picked one, made a few edits, and sent it over

the team thought i’d found the original

the giant doll scared a few people in the store