NBA CASETiFY campaign artwork

Brand Projects · Immersive Experience

NBA

CASETiFY

Campaign Launch

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Basketball moves from the court to the things fans carry. NBA graphics, a case with the texture of a basketball and a design based on the championship trophy borrow from both the game and its collectibles. The first collaboration gives familiar sports merchandise a different scale.

Music and sound for CASETiFY CUBE, an immersive audiovisual experience.

My Part

  • Composer
  • Sound Designer
  • Producer
  • Mixer

loose leaves

i watched basketball in high school back in orange county

i wouldn’t trust myself with nba trivia

the visuals gave me plenty to work with

the boom bap and funk moved toward synth r&b

one scene had basketballs bouncing everywhere

i lined up all those sounds by hand