Bruce Lee CASETiFY campaign artwork

Brand Projects · Immersive Experience

Bruce Lee

CASETiFY

Campaign Launch

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Bruce Lee’s screen image comes with its own design language. Black and yellow, action stills, a VHS-style case and a mirror design that appears to crack under a kick bring it into the collection. Released for his 80th birthday, the collaboration treats film history as something to carry.

Music and sound for CASETiFY CUBE, an immersive audiovisual experience.

My Part

  • Composer
  • Sound Designer
  • Producer
  • Mixer

Campaign Film

This campaign film uses a short edit of the music from the immersive experience.

Bruce LeeOfficial Video
Watch on YouTube

loose leaves

i wanted those martial arts cries in the sound

so i tried them myself

the team thought they heard the real thing

i was pretty pleased with that

a big box of gifts arrived afterward

i kept my old case

the gifts went to friends and family